On the occasion of 25th anniversary of the genocide in Srebrenica, the Youth Initiative for Human Rights in Serbia, the Independent Association of Vojvodina Journalists and forumZFD – Serbia have launched a permanent campaign “Never Again, For Anyone”. The goal is to draw attention of the broadest public and build a permanent reminder of the largest crime on the territory of Europe after the Second World War. In order never to happen again, to anyone, and for Srebrenica to become a universal anti-war symbol.

Within the campaign, the three organisations first shared with citizens a short video “Never Again, For Anyone” via social networks. The Horkestar, an alternative choir and orchestra, re-arranged and sang a song “Never Again, For Anyone”, an anti-war call by Kemal Monteno. Our creative team is led by Nadežda Milenković, author of socially-engaged campaigns, and Nikola Ljuca, director.

Our campaign will not stop in the years to come. In the upcoming months, we are going to publish a call for short video works on the topic of Srebrenica, with emphasis on younger authors. The best works will be awarded. The moment the world returns to normal, we will also organise a documentary festival, as another reminder that we will keep building, persistently and without giving up.

The campaign is supported by the German Federal Foreign Office. Germany supports the efforts in the Western Balkan region aimed at establishing participative culture of remembrance, regional co-operation and reconciliation.